How to Change or Turn Off Automated Messages on a Facebook Business Page

Automated messages on a Facebook business Page are the replies your Page sends on its own — greetings, away messages, FAQ answers, and, if you use an automation tool, replies to post comments. This guide shows where each one is managed, how to change or turn it off, and what to check when an automated reply stops sending.

Where Facebook Page automated messages are managed

There are two places, depending on what set the message up:

• Meta Business Suite manages the built-in Messenger automations: instant reply, away message and frequently asked questions. Open Meta Business Suite, go to Inbox, then Automations.
• A connected automation tool (such as Zaprep) manages comment auto replies and keyword-triggered Messenger DMs. Those are edited in the tool's dashboard, not in Business Suite.

If you're not sure which one is sending a message, check whether it was triggered by a post comment. Comment-triggered DMs almost always come from a connected tool.

How to change an automated message in Meta Business Suite

1. Open Meta Business Suite and select your Page.
2. Go to Inbox, then Automations.
3. Open the automation you want to change — for example Instant reply.
4. Edit the text (and any buttons or questions), then save.

Meta renames menus from time to time; if the labels differ, look for the automation or lightning-bolt icon in the Inbox.

How to turn off automated messages on a Facebook Page

In the same Automations list, each automation has an on/off toggle. Switch it off to stop the message; you can turn it back on later without rewriting it.

To stop comment auto replies or keyword DMs sent by Zaprep, open Automations in the Zaprep dashboard and toggle the rule off — or pause every rule for that Page at once. Disconnecting the Page stops them all.

Why an automated reply might stop working

• The automation is switched off — in Business Suite or in the tool.
• The trigger doesn't match — keyword rules only fire when the comment or message contains the keyword you set.
• It's scoped to one post — a rule limited to a specific post won't fire on a new one.
• The Page connection expired or was removed — reconnect the Page in the tool.
• The monthly limit was reached — on Zaprep's Free plan (1,000 Active Contacts a month), DMs to new people pause until the month resets; the Growth plan ($14.99/month) covers 15,000+.

Frequently asked questions

Can I have different auto replies for different posts?

Not with Business Suite's built-in responses, which apply to Messenger as a whole. A comment automation can have a separate rule, keyword and message per post.

Do automated messages work on a personal profile?

No — they're for Facebook Pages.

Can I reply to post comments automatically and send a private message?

Yes, with a comment automation. See our guide on setting up Facebook Page auto reply or how Facebook comment automation works.