Instagram automation built on the official API

Zaprep automates Instagram comment replies, DMs, and story replies for Business and Creator accounts — using only the official Meta Graph API.

We built Zaprep because the automation tools available in 2024 fell into two camps: expensive enterprise platforms with contact-based pricing that punished growth, and cheap bots that scraped Instagram and regularly got accounts suspended. There was nothing in between that was affordable, safe, and simple.

Why we built it

Every creator running a comment giveaway or link-in-bio campaign was either manually DMing hundreds of people or risking their account with an unofficial bot. Both options were bad. The manual approach doesn't scale. The bot approach is one Meta update away from losing everything you've built.

The official Meta Graph API has always supported automated messaging for Business accounts — it's how large brands run their customer service at scale. We built Zaprep to make that same infrastructure accessible to independent creators and growing brands, without requiring a developer or a six-figure enterprise contract.

The result: a tool that does the high-volume, repetitive work — sending the right DM to the right person at the right moment — while keeping your account fully compliant with Meta's platform policies.

Shashank Jain

Founder, Zaprep

Shashank builds and runs Zaprep — from its official Meta Graph API integration and automation engine to its pricing — and writes the Zaprep blog. Zaprep launched in July 2026 from 011BQ and is operated by Bytequest LLC, a Meta-verified Tech Provider.

LinkedIn →

What we stand for

Official API only

Every message Zaprep sends goes through the official Meta Graph API — the same infrastructure Meta provides for approved business tools. No scraping. No bots. No account risk. Bytequest LLC, the company behind Zaprep, is verified by Meta as a Tech Provider through Meta's Access Verification (July 2026).

Simple by default

A creator with no technical background should be able to set up a working automation in under 5 minutes. If something takes longer, we make it faster.

Priced for creators, not enterprises

Pricing based on Active Contacts — the people your automations actually message each month — not your follower count or stored contact list. Free covers 1,000 a month; Growth is $14.99.

Trusted by creators and brands

Companies using Zaprep to automate their Instagram engagement.

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What Zaprep does

✓Comment → DM automation: When someone comments a keyword on your post, Zaprep instantly sends them a personalised DM.
✓Story reply automation: Trigger DM flows when someone replies to your story or reacts to it.
✓Follow gate: Require followers before delivering the promised resource. Non-followers get a nudge; followers get the DM automatically.
✓Lead collection: Multi-step DM flows collect email addresses and store them in your Contacts dashboard.
✓Unified inbox: Manage all DM conversations across connected accounts in one place.

See all features →

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We respond to all inquiries within one business day.

Start automating for free

No credit card. 1 connected account. Unlimited automation rules. 1,000 Active Contacts/month.

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